Round Table hosted by the Western Regional Advisory Council (Spring Edition)

The PAA and the Western Regional Advisory Council are proud to present:

Round Table Discussions (Spring Session)and Happy Hour

February 19th, 2025

@ The Foundmore

300 Hillview Drive

Pittsburgh, PA 15237

The cost is $25 per member.

***This is an exclusive member only event.

*** In order for supplier partner members to attend you must be a sponsor of this event.

Please join us in welcoming to the Local Legislation and Changes to the Local Laws Table, the PAA local lobbyist, Kevin J. Kerr (Principal) at Cozen O'Connor.

Q: Who should attend this event?

A: Property Managers and Assistant Managers

Q: What is a PAA Round Table Discussion?

A: The PAA Round Table Discussion is a gathering of property management professionals who brainstorm and discuss selected topics that are prominent in the multifamily industry.  Members are able to express ideas and ask questions of their industry colleagues.

Q: What are the topics for the PAA Spring Round Table Discussion?

A:  

Table 1: AI Training, Centralized Leasing, and Reflected Changes to your On-Site Teams

• How can AI training programs be effectively integrated into existing onboarding processes for on-site teams to enhance productivity and skill development?
• In what ways does centralized leasing affect the autonomy and decision-making processes of on-site teams, and how can organizations ensure teams remain engage and empowered?
• What feedback mechanisms should be established to continuously assess the effectiveness of AI training initiatives and their impact on on-site teams, ensuring that adjustments can be made in real time.
• As AI becomes more prevalent in training and resource allocation, how can properties maintain a balance between technological support and the essential human interactions that foster team collaboration and morale?

Table 2: Marketing Ideas for Spring Leasing Seasons and Technology Twists

• What innovative digital marketing channels or platforms can we leverage this spring leasing season to reach potential renters, and how can technology enhance our outreach efforts?
• How can we utilize data analytics to create personalized marketing campaigns that resonate with prospective residents during the spring leasing season?
• In what ways can we incorporate virtual tours or augmented reality experiences into our marketing strategies to make properties more appealing to potential renters?
• What types of engaging content, (videos, social media campaigns, interactive posts) can we develop to showcase our properties an attract interest during the spring leasing season, and how can technology aid in content distribution and engagement tracking?

Table 3: Concessions and Lease Terms (By Local Market, Neighborhood, and Unit Absorption)

• How do concessions vary across different local markets and neighborhoods, and what factors should we consider when determining the most effective concessions to offer to potential renters?
• How do current unit absorption rates in various neighborhoods influence our lease terms and concession strategies, and what insights can we gain from this date to inform our approach?
• What role does competitive analysis play in shaping our concession offerings and lease terms, and how can we ensure that our strategies remain attractive while also being financially viable?
• How do we balance the short-term benefits of offering concessions against the long-term goals of maintaining property value and tenant retention, particularly in rapidly changing local markets

Table 4: Local Legislation and Changes to the Local Laws

• What recent local legislative changes have had the most significant impact on our market, and how can we better educate our teams and residents about these changes?
• What are the primary compliance challenges that businesses face in light of new local laws, and how can we develop strategies to navigate these challenges effectively?
• How can our properties engage with local lawmakers and community stakeholders to advocate for policies that support our industry while addressing community needs?
• In what ways can we adapt our business models and operational strategies to align with evolving local legislation, and what opportunities might arise from these changes for growth and innovation.

Table 5: What are the New Construction Projects in the Area and How Will They Affect the Local Market?

• What are the key new construction projects currently underway in our area, and what objectives do these projects aim to achieve in terms of community development and market growth.  
• How will the addition of new construction projects influence the supply and demand dynamics in our local market, and what implications does this have for pricing, rental rates, and concessions?
• How are local residents and businesses responding to these new construction projects, and what strategies can we implement to ensure community engagement and address any concerns?
• What long-term trends can we anticipate as a result of these construction projects, and how can we position ourselves to capitalize on the opportunities they present while mitigating potential challenges? 

Table 6: Staffing for Leasing and Maintenance Positions

• What innovative recruitment strategies can we implement to attract qualified candidates for leasing and maintenance positions, especially in a competitive job market?
• How can we enhance our training programs to ensure that new hires in leasing and maintenance roles are well-prepared to meet the demands of their positions and provide exceptional service?
• What are the key factors contributing to turnover in leasing and maintenance roles, and what strategies can we adopt to improve employee retention and job satisfaction?
• How can technology streamline staffing processes for leasing and maintenance positions, from recruitment and onboarding to performance management and communication?

Q: What is the PAA Round Table Format?

A: The PAA will have 6 tables set with a moderator. 8-10 people will start at one table and talk about the subject for a 15 minute period, rotating to the next table/topic and so forth.

Q: Where should I park?

A: Those attending can park in the side parking lot behind building 200 (to the left if you're looking at the clubhouse from Hillview Dr.) and behind the clubhouse main entrance. 

CLICK HERE TO REVIEW THE CODE OF CONDUCT