Prepare Your TEAM: Responding to Internet Leads PAAWW#11

PAA Webinar Wednesdays-supported by Multifamily Insiders-is the largest weekly premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company and/or in your profession!

We capture roughly 75% of prospect leads via the web or email, and yet we struggle to consistently manage all of them. How can we support a healthy internet response? We prepare. Thoughtful preparation is how we promote confidence in our TEAMs, limit their anxiety when managing the queue, and respond timely and with precision. Effectively capturing your leads will result in less wasted marketing dollars as you work to maintain high occupancy at higher rent levels!

• Reduce Associate Anxiety
  Improve the management of your Queue and ALL Web/Email Leads.
• Be More Thoughtful
  Consider how challenging it is to manage our prospect queues.
• Limit Inconsistencies
  Build consistency in prospect response time.
• Examine Your Prospect Responses
  Carefully consider how you reply to online leads.
• Identify Tools
  Utilize tools to better manage time and promote TEAM member confidence.
• Understand
  How to better evaluate your opportunities and encourage outperformance.

About Brett Murphy

Brett Murphy is the Vice President of Education, responsible for oversight and facilitation of onboarding and support for all Wood Residential associates. He promotes portfolio-wide learning on operational efficiencies, policies and procedures, prospect and resident experience, and reputation management. Brett joined Wood Residential in 2013 and has held multiple positions within the organization, including Property Director and Regional Education Director. He started his multifamily career in a property maintenance role and has an ongoing affinity for that side of the business.

In Brett’s personal time, he enjoys hiking trails across Florida and northern Georgia with his wife and two children. His passion is surf fishing, and he dreams of catching the elusive Silver King (aka Atlantic Tarpon).

Brett is universally EPA certified by the ESCO Institute and maintains a CPO designation.