10 Proven Tips to Cultivate Winning Resident Connections -PAAWW#6

Are you tired of constant pressure from your management to meet your lease and renewal targets? Do you scratch your head, wondering how you can take time out of your packed day to woo your residents, especially that pesky one? Do you get demoralized each time you see that 1-star review pop in, bashing you and your property to the ground? What if I tell you there is a SIMPLE, EFFECTIVE, and PROVEN answer to all these questions?

In this webinar, learn all about the concept of Reputation Currency and how it is your best defense against disgruntled residents and negative reviews. Discover how, by focusing on fulfilling the safety, support, and enjoyment needs of your residents, you can boost the value for money perception of your property vs. your competitor.

Priyanka will show you ten proven techniques curated straight from more than a million resident "stories" on what you can do each day to enhance and cultivate that human connection, the ultimate key to closing a lease and earning a renewal. 

And, NO, you don't need budget approvals to implement these winning strategies at your property to elevate your reputation and see your resident fan base flourish!

• Discover Reputation Currency, and why is it your BEST and ONLY defense against hostile residents and negative reviews. 
• Learn ten proven, non-budget strategies to cultivate winning connections with prospective and current residents. 
• Identify the top WOW and OMG themes expressed in resident "stories" AKA reviews. 
• Understand the role of communication as the linchpin in successful resident relations and how you can ACE it!

Priyanka Agarwal is a nationally recognized reputation and strategic communication expert with 25 years of experience. She oversees the response team at J Turner Research, crafting responses to over 1.25 million online reviews by residents and employees. Priyanka has guided multifamily clients through various online reputation crises and is skilled at analyzing "resident stories," aka reviews, to understand the residents' voices. She has coined the 4P Rule of Communication and developed the concept of Reputation Currency for the multifamily industry. Priyanka passionately encourages multifamily companies to understand the sentiments expressed by residents in reviews to cultivate authentic, loyal, and profitable connections.

Previously, Priyanka consulted Microsoft and Hewlett-Packard and was the director of communications and alums relations at a preeminent private school in Houston.

She is a prolific public speaker, blogger, podcaster, and contributing writer for the National Apartment Association's Units Magazine, Multifamily Executive, and Multifamily Insiders. Priyanka pens The Extra Mile Blog, which features tips to create sincere and elevated resident experiences. She has spoken at PR/Communications events, universities, and multiple multifamily industry conferences, including the Multifamily Social Media Summit, NMHC Optech, and the Student Housing Business Conference. She has also presented at several client leadership conferences.

Priyanka is actively involved with Wild Tunes, a non-profit started by her 11-year-old son to soothe shelter animals through live music. She received her master's in public relations from the University of Houston.

PAA Webinar Wednesdays-supported by Multifamily Insiders-is the largest weekly premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company and/or in your profession!