Ishea Shepherd | Assistant Vice President |  AMC Delancey Group, Inc.

9:00am - 9:45am | DE&I in Action: Building Inclusive Habits and Understanding Where You Are

Laurel Ballroom West

Day 2- Session Description

Dive into an engaging session that combines foundational learning with practical application to advance diversity, equity, and inclusion (DE&I) in the workplace. This session will help attendees explore their current comfort levels with DE&I concepts, providing relatable workplace scenarios to foster self-awareness and continuous growth. Participants will gain an understanding of key DE&I terms, actionable daily habits, and intentional practices to promote inclusivity across teams. Walk away with resources and strategies tailored for property managers, service team members, and leasing agents, empowering you to build sustainable DE&I routines and lead with inclusivity in every interaction.

Speaker Bio

Audience:

Julie Murphy | Sales Director | RestoreCore

9:00am - 9:45am | Soft Skills for Maintenance

Laurel Ballroom East

Day 2- Session Description

This session will explore a typical day on the job as a maintenance technician. Best practices, tips, and techniques regarding the importance of non-technical skills will be discussed in detail. Session is suited for both novice maintenance technicians as well as the most experienced.

Speaker Bio

Julie Murphy is in the business of equipping our clients with what they need to succeed and to protect their assets when situations arise. Creating relationships that help grow a deep understanding of the client’s business and how we can assistance properly. Property managers, maintenance directors, and asset managers who oversee the operations of commercial buildings (residential & commercial), rely on Julie to service their needs. 

She has spent ten years in different roles within the commercial real estate world, from training to B2B sales and understands the challenges that face companies when disaster strikes. Prior to commercial real estate, her background is in hospitality operations from running the front desk management team. Helping and teaching clients is one of the many passions Julie has in this industry. Client’s trust and respect her dedication for making sure needs are met onsite.

Audience:

Phil Leone | General Manager | ShowMojo

9:00am - 9:45am | Data-Driven Decision Making

Parkview Ballroom

Day 2- Session Description

Review of data, financial services, fintech, and SaaS, with a focus on customer success, service, and building world-class organizations. Attention given to fostering a customer-focused culture that sees things from the customer's perspective. Guiding principles rooted in transparency and honesty will be examined. Finally, focus will be on the customer's goals, while continuously delivering solutions in innovative ways.

Speaker Bio

Phil Leone, ShowMojo's General Manager, is a seasoned Board Member and an experienced COO who has collaborated with numerous CEOs to translate their visions into reality. Phil's career spans over 25 years in financial services, fintech, and SaaS, with a focus on customer success, service, and building world-class organizations. He is dedicated to fostering a customer-focused culture that sees things from the customer's perspective. His guiding principles are rooted in transparency and honesty. Phil believes in continuous improvement by focusing on the customer's goals, while continuously delivering solutions in innovative ways. Born and raised in Philadelphia, PA, a proud graduate of Eastern University, where he studied organizational management. Outside of work, he is an AI geek, a devoted father, a boater, and an auto enthusiast.

Audience:

Tamara Longo | Regional Sales Executive |  ALN Apartment Data

10:00am - 10:45am | The Heartfelt Quest: Mastering Emotional Intelligence and Agility in Leasing

Laurel Ballroom West

Day 2- Session Description

Join us for an engaging session designed to help leasing professionals elevate their skills and connect with prospective residents on a deeper level. In the competitive world of leasing, finding the right residents and guiding them to their ideal home requires more than just knowledge—it demands emotional intelligence, agility, and a keen understanding of human behavior. 

Whether you’re a seasoned leasing professional or new to the industry, this session will equip you with actionable strategies to enhance your leasing game and achieve lasting success.

Don’t miss this opportunity to transform your approach and make a meaningful impact on your leasing journey!

Speaker Bio

Tammy Longo is a Regional Sales Executive with ALN Apartment Data in the Northeast region. In 2003 she was first introduced to multifamily when she moved from New York to Virginia and accepted a position as a leasing agent. Over her exciting 20-year career, she has enjoyed life in operations, marketing, and as a supplier. She loves to connect with and advocate for our industry and is actively involved in the Virginia Apartment Management Association and The National Apartment Association by participating on boards, teaching credential classes, and speaking at conferences including the N.A.A. Educational Conference. She is a graduate of the State University of New York at Morrisville and holds a degree in Journalism. In her “spare” time she can likely be found watching her kids in sports, cheering on the Buffalo Bills and Syracuse Orange, or traveling to NY to see family and friends.

Audience:

Daniel Goldstein | National Product Manager |  Kings III Emergency Communications

10:00am - 10:45am | From Compliance to Innovation: Elevating Emergency Communication in Multifamily Housing

Laurel Ballroom East

Day 2- Session Description

Modern elevator communication systems are revolutionizing tenant safety and operational efficiency, particularly for Florida apartment communities. Aligning with ASME A17.1-2019 codes, these technologies integrate advanced features like smart two-way communication, multi-language support, and resilient power solutions to ensure accessibility and compliance. Transitioning from outdated POTS lines to digital and cloud-enabled systems enhances real-time data transmission, operational scalability, and ADA inclusivity. Additionally, proactive diagnostics, secure vendor management, and automated compliance testing mitigate risks and streamline operations. These innovations not only future-proof buildings but also position property managers as leaders in safety, reliability, and tenant satisfaction. 

Speaker Bio

Daniel Goldstein is a seasoned product manager with over a decade of experience in bringing innovative solutions to the market. With an understanding of consumer needs and market dynamics, he has led cross-functional teams to launch successful products across diverse industries, including elevators, specialty chemicals, and consumer goods. Daniel's strategic vision and collaborative approach have driven product innovation, resulting in tangible business growth and customer satisfaction. Leveraging his analytical skills and market insights, he excels in identifying emerging trends and translating them into actionable product strategies. Spending most of his elevator career at Rath-Janus, Daniel worked on developing one of the more prominent two-way video messaging products on the market today.

Sponsored by:

Audience:

Derrick Garrido | Director of Housing Choice Vouchers |  Philadelphia Housing Authority

10:00am - 10:45am | Affordable Housing Solutions

Parkview Ballroom

Day 2- Session Description

The Philadelphia Housing Authority (PHA) is happy to partner with PAA to raise awareness of the Housing Choice Voucher program (HCV) and the great benefit it can provide to a real estate portfolio.  This educational session is an exciting opportunity for Owners and Property Managers to learn about HCV, formerly Section 8, and how to get started. PHA is proud to present an efficient process to lease up units at competitive rates with guaranteed rental income.  A state of the art Owner Portal and improvements to the inspection process help facilitate quicker unit turnover times for landlords. Steps to becoming an HCV landlord will be highlighted as well as the high demand for affordable housing and landlord monetary incentives offered by PHA.  

Speaker Bio

Derrick Garrido is a seasoned affordable housing professional with a focus on owner recruitment and efficient program management. He is dedicated to listening to property owners’ experiences and using that input to create modern solutions to the leasing process.  He has been privileged to collaborate with developers to ensure Philadelphia’s current “apartment boom” leads to more affordable housing units across the city as well as a satisfactory experience for participating owners.

Audience:

12:45pm - 1:30pm | Mastering the Fraud Juggling Act: How to Balance Prevention and Cost Reduction

Laurel Ballroom West

Day 2- Session Description

The state of fraud in multifamily: bewaring of fake pay stubs, preventing applicant fraud from creating a nightmare of your day, and tips for overcoming fraud.

Speaker Bio- Patricia Daly

Pat Daly is an account executive for MRI Software. For multifamily property managers facing a long list of job duties and even longer days, MRI Living is the multifamily expert in your corner who can give you precious time back at every stage of the resident life cycle with a full range of powerful but easy-to-use software tools that work together, separately, or alongside your existing tech so you always have just what you need to take care of residents, business, and still have time to take care of yourself.​

Speaker Bio- Tina McGinnis

Tina M. McGinnis oversees High Associates' residential property assets in Central Pennsylvania and the Carolinas, managing a diverse portfolio of 3,183 apartments, townhomes, and manufactured homes. Throughout her tenure, she has successfully introduced several new product types to the market.

Starting her real estate career in 1991 in the Harrisburg/Hershey area, Tina has held various roles from rental consultant to marketing manager. She joined High Associates in 2001, was promoted to Regional Residential Manager in 2007, and became Vice President of Residential Property Management in 2024.

Tina holds a Pennsylvania Real Estate Salesperson License and has earned the Certified Property Manager (CPM) and Accredited Residential Manager (ARM) designations from the Institute of Real Estate Management, as well as the Certified Apartment Manager (CAM) and Certified Apartment Portfolio Supervisor (CAPS) designations from the National Apartment Association.

Active in both business and community activities, Tina has served in various leadership roles, including President, Vice President, Treasurer, and Chair of the Education Committee for the Apartment Association of Central Pennsylvania. She served on the board for 10 years and is currently a member of the Lancaster County Association of Realtors, Pennsylvania Association of Realtors, National Association of Realtors, and the Institute of Real Estate Management.

Speaker Bio- Chris Loebsack

Chris is the founder and Managing Principal of the eviction-services law firm, Loebsack & Brownlee, PLLC. He lives in Charlotte, NC and his Firm provides services throughout both Carolina's, Georgia and now Virginia. Chris’ legal practice focuses primarily on representing national Multifamily, Single-Family and BTR property management firms, but he is also a Certified Mediator. Chris has been named to the North Carolina SuperLawyers list each year from 2016 to present.​

Audience:

12:45pm - 1:30pm | The Hot and Cold of Sustainable Energy Management

Laurel Ballroom East

Day 2- Session Description

This session will discuss energy and water efficiency strategies to reduce utility costs and improve sustainability, best practices for procurement and how to effectively manage energy to mitigate risk, how to execute an overall ESG strategy specific to your organizational goals and highlight some of the most common "home run" solutions in multifamily.

Speaker Bio- Harrison Dorne

Harrison Dorne is a multifamily industry veteran who has spent more than a decade in real estate in various roles on the supplier side. As Senior Sales Manager at Evolution, Harrison focuses on helping owners and managers to identify opportunities to reduce costs with the greatest financial and sustainable impact.  Prior to Evolution, Harrison served as Regional Sales Executive for Valet Living and Regional Sales Manager for Multifamily Utility Company.  He is a graduate of the University of Delaware and when not at work, you might find him either coaching his daughter’s soccer team or participating in gymnastics class with his younger son.

Speaker Bio- Chuck Hurchalla

Chuck Hurchalla has over 30 years of experience in the deregulated energy markets, including natural gas, electricity, and petroleum products. He is considered a subject matter expert on hedging strategies and the fundamental and technical drivers of movements in the energy markets, including renewable products. In addition, he has been instrumental in helping clients develop comprehensive energy management solutions that meet or exceed energy efficiency and sustainability goals.

Speaker Bio- Jack Robbins

As Vice President of New England, Jack is responsible for the overall strategy and management of Evolution’s footprint within the New England market. With a history in Commercial Real Estate Management and a passion for sustainability, Jack’s focus at Evolution is to find creative approaches to improve corporate bottom-line performance through energy conservation measures, energy risk management, and ESG Solutions.

Sponsored by:

Audience:

Brad Schwartz | President |  MSB Resources, LLC

12:45pm - 1:30pm | Your People Are Your Most Valuable Asset: Using Culture to Recruit and Retain Top Talent

Parkview Ballroom

Day 2- Session Description

A strong, positive culture can be the driving force behind attracting and retaining high performing teams. I will demonstrate how culture and collaboration make companies “sticky,” and how to use that culture to recruit and retain top industry talent. Let us show you how to hire, interview and retain the best property management professionals. Recruiting and retaining top talent has become more difficult than ever before.  From when a position becomes available, to sourcing top candidates, interviewing tips, and how to close the candidate and reduce rescinded acceptances.  Once we hire top talent, tips on retention and developing the best teams. Great Culture = Great Employee Experience = Great Employee Engagement = Better Resident Retention.

Speaker Bio

Brad Schwartz is the founder and President of MSB Resources, a firm offering recruitment services, human resources consulting, and leadership coaching exclusively to the property management industry. He has been actively involved in the property management industry for twenty years. Brad has been instrumental in coaching property management companies on strategies to become a “sticky” company. Using these same strategies, MSB Resources won 1st place in NAA’s Top Employer award, Love Where You Work. MSB Resources has placed thousands of property management professionals from site level to COO. They also work closely with clients on how to build a great culture. MSB Resources’ clients range from publicly traded REITs to small family owner/managers. Brad has presented many seminars on hiring, retention and culture, and climbing the corporate ladder to various apartment associations, including NAA, Chapters of IREM, and property management companies.

Audience: