The Closer: No Lead Left Behind -PAAWW#14

Step into the world of investigative leasing in this engaging webinar, designed to equip you with the skills to solve the mystery of turning leads into leases. As a “leasing investigator,” you’ll learn how to analyze every clue, uncover hidden motivations, and create urgency that inspires prospects to apply on the spot. Get ready to transform your approach and leave no lead behind ensuring every potential resident has a compelling reason to lease with you.

In this session, you’ll uncover how to:

• Analyze Prospect Clues
  Decode the subtle signals that prospects give, from online behaviors to in-person interactions, and use these insights to address their specific needs and motivations.
• Build Your Case for Closing
  Employ persuasive techniques to present a tailored, compelling property story that aligns perfectly with each lead’s desires, creating an irresistible case for signing.
• Interrogate Without Intimidating
  Cultivate a friendly yet strategic approach to asking questions, allowing you to uncover objections naturally and handle them with ease.
• Create Urgency to Apply on the Spot
  Use powerful strategies to highlight limited availability, exclusive offers, or in-demand unit features, motivating prospects to act immediately.
• Follow-Up with Precision
  Keep leads warm and engaged with strategic follow-ups designed to prevent them from becoming a “cold case.” Learn timing and techniques that keep your property top of mind, ensuring prospects stay interested and ready to lease.

Latrice Leake is a dynamic Learning and Development Specialist at Mission Rock Residential, where she has built a reputation as “The Solutionista” due to her innovative approach to professional growth and organizational development. With over 26 years of experience in the multifamily housing industry, Latrice has honed a deep understanding of the complexities and challenges that come with managing teams and creating effective learning opportunities. In her current role, she oversees training in North Carolina, Maryland, and Virginia, bringing strategic insight to each region.

Latrice is not only a seasoned professional but also a passionate advocate for diversity, equity, and inclusion (DEI). She is an active member of Mission Rock’s DEI task force, working to ensure that inclusivity is woven into the company’s core values and practices. Additionally, Latrice serves as the lead for the Employee Resource Group, where she fosters a sense of community and belonging for employees.

Her leadership extends beyond the workplace; Latrice is also involved in the Maryland Multifamily Housing Association’s Education Board, where she contributes her knowledge to support the professional development of others in the industry.

Outside of work, Latrice is a devoted mother to her 7-year-old son, Isaiah, a self-proclaimed chicken nugget connoisseur with a refined palate for the best nuggets in town. Whether at home or out and about, their adventures together are always filled with laughter and discovery. Latrice’s energy, expertise, and community-centered mindset make her a standout leader both professionally and personally.

Multifamily Professional | L&D Specialist | DEI Advocate

With over 7 years of experience in the multifamily industry, Samantha "Sammie" Lopour has worked in nearly every onsite position, from leasing consultant to property manager, providing her with a comprehensive understanding of the industry's dynamics. Over the past 3 years, Sammie has focused on Learning & Development (L&D), creating training programs designed to empower teams, elevate performance, and drive organizational success. A passionate advocate for diversity, equity, and inclusion, Sammie is an active member of the DEI Task Force, where she works to foster inclusive environments and promote practices that benefit both individuals and communities. As a national speaker, Sammie shares her expertise at industry events and webinars, covering topics like leadership, DEI strategies, employee engagement, and multifamily best practices.

Outside of work, Sammie enjoys spending time in the great outdoors, whether hiking, camping, or simply soaking in nature's beauty. She loves all sorts of books—whether fiction, personal development, or leadership—and is always reading something new. Above all, Sammie values family time, cherishing the connection and love shared with her loved ones.

PAA Webinar Wednesdays-supported by Multifamily Insiders-is the largest weekly premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company and/or in your profession!