Decoding Generational Diversity in the Workplace -PAAWW#21

In today’s workforce, understanding generational diversity is key to creating a harmonious and productive team. With employees spanning multiple generations—from Baby Boomers to Gen Z—each group brings unique values, perspectives, and work habits to the table. To build a harmonious and high-performing team, managers need to decode these differences and leverage them as strengths. This session will dive into the core values that define each generation and explore how these values shape their expectations and work habits.

In this webinar, you will learn practical strategies to effectively manage, motivate, and communicate across generations based on the core core generational strengths (per CliftonStrengths). Leave with actionable insights to build a culture that resonates with every age group in your organization and create an environment where every generation feels heard, valued, and empowered to contribute.

Faith Barker is an award-winning multifamily marketer and a recognized leader in the industry, known for her marketing-infused approach to building authentic workplace cultures that resonate with employees and prospective hires alike. A graduate of the National Apartment Association's Diversity in Leadership Program and Leadership Lyceum, Faith brings a unique perspective on how inclusive, intentional leadership can drive organizational success.

Faith believes marketing thrives when it’s woven into every facet of a company. Her integrated approach has led Faith to develop high-impact strategies that not only elevate brand visibility but also foster employee satisfaction and retention. With over a decade of experience in digital marketing, brand management, and employee engagement, she has led initiatives that make companies stand out in a competitive talent landscape.

Faith’s expertise in content strategy, social media, and brand storytelling positions her as an influential voice in multifamily marketing, empowering companies to attract talent and retain motivated teams through purposeful storytelling and visibility.

Ishea Shepherd is the Assistant Vice President at AMC Delancey Group, where she oversees over 55 scattered-site residential and commercial properties, ensuring excellence in leasing, maintenance, and capital improvements. With a rich background in construction, hospitality, and real estate, she excels in leading and building diverse teams. Ishea is a licensed real estate salesperson in Pennsylvania and holds a Certified Apartment Manager (CAM) credential. She is also a 2021 graduate of the National Apartment Association's Diversity Leadership Program. Passionate about diversity, equity, and inclusion (DE&I), excellence in operations and authenticity in leadership, Ishea drives initiatives and discussions that empower managerial excellence.

Dana Duckworth, a renowned public speaker and DEI advocate with over 14 years in multifamily housing, champions inclusivity and belonging. Her podcast, "The Hilariously Unemployed," offers support to those facing career transitions. Dana fosters diverse and inclusive workplaces through her speaking and consulting business Speak Up Dana. As a sought-after speaker, she creates safe spaces for dialogue, inspiring positive change. Committed to driving diversity, equity, and inclusion, Dana leaves a profound impact through her authentic approach on stage and in her podcast, touching the lives of many.

PAA Webinar Wednesdays-supported by Multifamily Insiders-is the largest weekly premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company and/or in your profession!