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Leasing In a Concession Driven Market -PAAWW#9

Leasing In a Concession Driven Market -PAAWW#9

PAA Webinar Wednesdays-supported by Multifamily Insiders

Wednesday, April 23, 2025
2:00 PM - 3:00 PM (EDT)

Event Details

Are you looking to enhance your apartment marketing strategies and lease more units in a competitive, concession-driven market? Do you want to go beyond the basics and take your marketing and sales efforts to the next level? Then this is the perfect opportunity for you! Join Smart Chick Megan, a national award winning specialist, as she provides you with the tools and insights to: 

  • Determine your community's changing demographics and adapt your marketing strategies to target the right audience.
  • Build effective outreach methods to maximize synergy with local businesses and residents, increasing your community's visibility and appeal.
  • Learn effective strategies for selling apartments in a concession-driven market, including leveraging concessions as a marketing tool, creating unique value propositions, and differentiating your community from competitors.

This is an excellent opportunity to enhance your apartment marketing skills, learn new strategies, and connect with industry experts. Don't miss out on this chance to take your marketing game to the next level and achieve your community's sales goals!

Introducing Megan, the SAS (Smart Apartment Solutions) powerhouse. With over 26 years of experience in apartment management and a Marketing and Communications degree from the University of Michigan, Megan brings a unique generational perspective to her work. She holds multiple accreditations, including HCCP and CALP, and is actively pursuing her Michigan Brokers license while being a CPM Candidate.

As the head of operations for Smart Apartment Solutions and Smart Moves LLC, Megan offers occupancy solutions and property management services throughout the Midwest. Beyond her professional commitments, Megan actively serves on various local, state, and national committees and councils, such as IREM, NAA, and NAAEI. She has held past and current board positions with her local and state affiliates, and she currently holds the chair position for the Independent Rental Owner committee with NAA for 2024. In recognition of her expertise and contributions, Megan has been honored with two NAA Excel Awards, CALP of the Year and Industry Educator of the Year.

Megan, supported by the Smart HQ team and affectionately known as "Smart Chick Megan," delivers engaging and interactive educational sessions based on practical experience and personal insights. Prepare yourself to embark on a journey of knowledge with Smart Chick Megan.

PAA Webinar Wednesdays-supported by Multifamily Insiders-is the largest weekly premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company and/or in your profession!

For More Information:

Roger Dickson
Roger Dickson
Pennsylvania Apartment Association

CLICK HERE TO REVIEW THE CODE OF CONDUCT

PAA EDUCATION DISCLAIMER:

Thank you for your interest in the Pennsylvania Apartment Association's education program. 

 

It is strongly recommended that you ensure invoice addresses and email addresses are updated.  PAA Education is not responsible for outdated member information being used for the dissemination of invoice/registration information.

 

Please note that webinar may be subject to the following:  incur a date or time change, change in instructors, potentially cancellation due to a low attendance or technical difficulty, or any combination thereof.  Every effort will be made by the PAA education staff to alert you of any necessary changes in a timely fashion.  Your support, flexibility and understanding of these potential changes is appreciated.

REGISTRATION POLICY:

Only PAA members in good standing will receive the published PAA member rate.  The non-member rates will be applied to all registrations that do not include a PAA membership.  All membership status questions should be directed to membership@paahq.com.

Once a member has registered for an education event, members can pay their invoices via credit card on their account at www.paahq.com  or request an invoice to be emailed for payment.  All invoices must be paid within 30 days of the invoice date unless the 30-day mark falls on or after the date of the education event; in those cases, payment should be made the day prior to the education event.