2024 APARTogether-ATTENDEES ONLY

EVENT SCHEDULE:  

8:30AM-9:30AM: Registration Opens  

9:30AM-11:00AM: Education Keynote: Unlock Your Path to AI Mastery: Five Keys to Thrive in the Fourth Industrial Revolution

                                  Speaker: Jayme Anne Goldberg

                                  Location: Grand Ballroom Foyer A

11:00AM-1:00PM: TRADE SHOW FLOOR OPEN

11:30AM-12:30PM: FREE LUNCH PROVIDED ON THE TRADE SHOW FLOOR

1:15PM-2:00PM: Leasing Track: Leasing 2.0: Harnessing AI to Elevate Your Game

                               Speaker: Monica Frazier

                               Location: Marquis Foyer Area, Ballroom C

1:15PM-2:00PM: Maintenance Track: The Daily Use of Customer Interfacing AI by Supplier Partners

                               Speakers: Michael Reynolds and Matt Hillebrand

                               Location: Marquis Foyer Area, Ballroom B

1:15PM-2:00PM: Operations Track (Upper Management): Education Keynote Break-out Session-AI

                               Speaker: Jayme Anne Goldberg

                               Location: Marquis Foyer Area, Ballroom A

2:15PM-3:00PM: Leasing Track: Bad Robot: Risks of Using AI Software Products

                                Speaker: James McNally

                                 Location: Marquis Foyer Area, Ballroom C

2:15PM-3:00PM: Maintenance Track: Thriving in the AI Era: Human + Machine Synergy for Multifamily

                                Speakers: Justin Jones

                                Location: Marquis Foyer Area, Ballroom B

2:15PM-3:00PM: Operations Track (Upper Management): Creating a Culture of Employment Retention: From Recruiting to Long Term Commitment Using AI

                               Speaker: Brandon Laurie

                               Location: Marquis Foyer Area, Ballroom A

Education Sessions:

9:30AM-11:00AM Education Keynote: Unlock Your Path to AI Mastery: Five Keys to Thrive in the Fourth Industrial Revolution

*Acquire practical insights and inspiration to immediately apply in your AI journey through prompt engineering, advanced data analytics, generative AI workings, data, content creation, and data privacy.

Speaker: Jayme Anne Goldberg, Founder of Consequential Flowers

Jayme Anne Goldberg is a certified AI instructor by the VJAL Institute and the Founder of Consequential Flowers, an EdTech company dedicated to accelerating NextGen leader development. She spearheaded the launch of BloomRadius, an adaptive learning app that integrates responsible AI, machine learning, and educational neuroscience to cultivate essential self-leadership skills.

Jayme's expertise spans strategic, entrepreneurial, AI implementation, investment, and data analytics domains. She co-founded SilverLine Athletics, a consumer data analytics company, and served as Chief Strategy Officer for CenterSquare at BNY Mellon. With a strong track record in leadership, value creation, and AI implementation, she is a frequent speaker on leadership, entrepreneurship, and practical AI applications.

Jayme holds a Bachelor of Science in Business with honors in Finance from Penn State and an MBA from Columbia Business School. She is a member of The Critical Thinking Institute's Advisory Board, served on the Schreyer Honors College External Advisory Board, and volunteers for Why Not Prosper 501c3. As a Certified AI Trainer, she is committed to democratizing AI education globally.

Session Target Audience: All Property Management Professionals

Continuing Education Credits: 2.0

LEASING TRACK:

1:15PM-2:00PM-Leasing 2.0-Harnessing AI to Elevate Your Game

*Embark on a transformative exploration of AI tailored for all multifamily professionals. This workshop and presentation explores how each level of the site team can benefit from AI for communication, marketing, data analysis, maintenance due diligence, and more. Demystify the intricacies of AI, uncover practical applications, and dispel common myths surrounding its integration into multifamily operations.

Speaker: Monica Frazier, General Manager- Midwood Investment and Development

Monica Frazier, hailing from Pittsburgh, PA, serves as the General Manager at Midwood Investment & Development, bringing over a decade of experience in residential and commercial management across multiple states. As the founder of Melanin In Multifamily, she fosters a sense of community and empowers Black Women professionals in the multifamily sector. Monica's dedication to the industry is further demonstrated through her active involvement in the National Apartment Association. Recognized as an Excellence Award nominee in both 2022 and 2023, as well as graduate of the NAA 2023 Leadership Lyceum Class, Monica also leads the charge as a committee chair for the Diversity, Equity, and Inclusion Committee of her state apartment association. Her outstanding contributions were celebrated with the PAA's 2023 Property Manager of the Year Award and winner of the NAA IDEI Grant in 2023. Monica's expertise lies in training, employee development, and operational excellence.

Session Target Audience: Leasing

Continuing Education Credits: 1.0

2:15PM-3:00PM-Bad Robots: Risks of using AI Software Products

*We will look at the potential risks of using AI software to assist in the tenant screening/application process, and how that may run afoul of landlord’s fair housing obligations.

Speaker: James McNally, Partner at Cohen, Seglias, Pallas, Greenhall, & Furman

James McNally is a partner at Cohen Seglias Pallas Greenhall & Furman, where he chairs the firm’s Financial Services Group.  He devotes a significant portion of his practice to representing financial institutions and other creditors in commercial loan workouts, bankruptcy matters, commercial litigation, and commercial loan transactions. He also represents many property management companies and manufactured home community owners in landlord/tenant matters, general litigation, acquisition, tax assessment appeals, and general dealings with local authorities and governmental entities. 

Session Target Audience: Leasing

Continuing Education Credits: 1.0

MAINTENANCE TRACK:

1:15PM-2:00PM- The Daily Use of Customer Interfacing AI by Supplier Partners

Speaker: Michael Reynolds, COO, Armina Stone

In 2021, Michael joined Emre Basman, the owner of Armina Stone, as Vice President of the company. Since then, Michael has helped create new systems and processes that have helped lead to the doubling of the company’s capacity in manufacturing and has increased the overall sales by over 50%. Armina Stone is now ready to duplicate as they are launching a new factory and design studio in Miami, Florida! 

In January of 2024, Michael was promoted to Chief Operating Officer.

Speaker: Matt Hillebrand, VP of Builder Sales, Don's Appliances

Matthew Hillebrand serves as the Vice President of Outside Sales and IT for Don's Appliances.  With more than 30 years of industry experience, Matt actively manages all aspects of the development of the outside sales strategy and contributes to the development of the organization's strategic goals.  In addition to the strategic components, Matt is also responsible for developing and implementing more sophisticated policies and procedures in the outside sales and IT realms. Don's Appliances has remained a Top Pittsburgh Workplace for 9 consecutive years and has grown to over 170 employees.  Matt is the host of our weekly podcast "What's the Deal with Don's" and actively contributes to Don's Appliances social media platforms creating appliance "How To" and informational videos for our customers and followers.  As one of the largest independent appliance retailers in the Tri-State Area, our focus is always on the customer experience, from the first step into a showroom to purchase and well after our product has been installed. "Don's Appliances will continue to evolve, so as to not dissolve."

Session Target Audience: Maintenance

Continuing Education Credits: 1.0

2:15PM-3:00PM-Thriving in the AI Era; Human + Machine Synergy for Multifamily

Speaker: Justin Jones, AI Evangelist, Learning & Development, Hyly.AI

Justin has been featured at numerous industry events, including NAA's Apartmentalize, MFI's Webinar Wednesdays, Life After Leasing, and BossTalks. Previously, he was the Director of Marketing at Realtor.com and held foundational marketing lead roles at Zumper and RadPad. Throughout his career, he has driven creative campaigns through collaborations with renowned companies like Netflix, Snap Inc., Google, Facebook, Pfizer, and CBRE Group.

In 2022, Justin founded the Multifamily Q Space, an inclusive affinity group advancing LGBTQ+ professionals and allies within the industry. Beyond business, Justin's diverse talents have graced the entertainment world. He made his Broadway debut in 2017's 'Home for the Holidays' and has appeared on popular platforms such as Netflix and Showtime, as well as in his original Lifetime movie-musical, 'Christmas Harmony.'

Session Target Audience: Maintenance

Continuing Education Credits: 1.0

OPERATIONS TRACK (UPPER MANAGEMENT):

1:15PM-2:00PM-Education Keynote Break-out Sessions-AI

Speaker: Jayme Anne Goldberg, Founder of Consequential Flowers

Jayme Anne Goldberg is a certified AI instructor by the VJAL Institute and the Founder of Consequential Flowers, an EdTech company dedicated to accelerating NextGen leader development. She spearheaded the launch of BloomRadius, an adaptive learning app that integrates responsible AI, machine learning, and educational neuroscience to cultivate essential self-leadership skills.

Jayme's expertise spans strategic, entrepreneurial, AI implementation, investment, and data analytics domains. She co-founded SilverLine Athletics, a consumer data analytics company, and served as Chief Strategy Officer for CenterSquare at BNY Mellon. With a strong track record in leadership, value creation, and AI implementation, she is a frequent speaker on leadership, entrepreneurship, and practical AI applications.

Jayme holds a Bachelor of Science in Business with honors in Finance from Penn State and an MBA from Columbia Business School. She is a member of The Critical Thinking Institute's Advisory Board, served on the Schreyer Honors College External Advisory Board, and volunteers for Why Not Prosper 501c3. As a Certified AI Trainer, she is committed to democratizing AI education globally.

Session Target Audience: Regional, Property, and Assistant Mangers

Continuing Education Credits: 1.0

2:15PM-3:00PM-Creating a Culture of Employment Retention: From Recruiting to Long Term Commitment Using AI

*In a dynamic and rapidly evolving professional landscape, effective staffing is a critical element that can make or break an organization. The session is designed to equip participants with the insights, strategies, and tools needed to navigate the challenges and opportunities in multifamily management by using AI.  Key topics covered are:  Talent Acquisition Trends, Remote Work Dynamics, DE&I, Agile Staffing Solutions and Employee Retention Strategies. Join us for an engaging and informative session that will empower you to optimize your staffing practices and contribute to the success of your organization in today's dynamic business landscape.  Stay ahead in the world of staffing and position your team for sustainable growth and success.

Speaker: Brandon Laurie, Chief Executive Officer- CTH Recruiting

Embarking on a multifaceted journey that began with leasing student and luxury housing in 1999, my career in the multifamily industry has been nothing short of extraordinary. From swiftly rising to assistant manager in a challenging property to assuming the role of manager for 288 tax credit units at the age of 20, I've navigated diverse challenges with resilience and determination. By the age of 22, I was privileged to be promoted to a Junior Regional role, overseeing 488 units.

 My trajectory further led me to manage full renovations and orchestrate the lease-up of 1187 units in Los Angeles—a testament to my ability to excel in high-stakes environments. Transitioning into the realm of marketing, I lent my expertise to renowned platforms such as For Rent, Apartments.com, and Zumper, broadening my industry impact.

 In 2010, I ventured into staffing, specializing in temp and temp-to-hire placements, leveraging my multifamily insights to build high-performing teams. This journey reached a new milestone on February 1, 2023, with the establishment of CTH Recruiting, a Multifamily-focused recruiting agency.

Gratitude permeates every step of this incredible journey, and as I reflect on the past 25 years, I am fueled with excitement for this next chapter. I look forward to continued growth, innovation, and making a lasting impact on the multifamily landscape in the next 25 years and beyond.

Session Target Audience: Regional, Property, and Assistant Managers

Continuing Education Credits: 1.0