Reputation Management: Outdated and Outnumbered PAAWW#24

PAA Webinar Wednesdays-supported by Multifamily Insiders-is the largest weekly premium webinar series in the multifamily industry, helping you gain the skills to improve your performance and advance in your career! Through this program, you get access to innovative ideas, best practices, and emerging trends from a variety of topics, including customer service, leasing and marketing, resident retention, career advancement, leadership techniques, and other property management skills to become a superstar at your company and/or in your profession!

The practice of managing your online reputation is problematic; quite simply, it doesn't work. A community's reputation is managed by its residents, through the stories they tell based on their perspectives and experiences. And for those considering your community, it's all about the "wisdom of the crowd". So, instead of trying to manage your reputation, let's try something new! This session breaks down the components that drive a renter's experience, what teams can do to control the online narrative, and how to build a crowd that's ready and willing to sing your praises!

• Examine What Motivates Renters to Write Online Reviews
  Then, learn how to ensure those stories are positive.
• Learn The Key Differences
  Distinguish between managing your reputation and protecting your brand.
• Takeaway 3 Action Items
  Improve your community's online presence with these 3 important takeaways.

About Lia Nichole SmithLia Nichole Smith is a trend-spotting thought leader, with advanced theoretical and practical knowledge of solving challenges for conventional, affordable, senior and student communities. GlobeSt. has named Lia one of their 2022 Influencers in Multifamily; she is an active member of the Atlanta Apartment Association’s Education Committee, and a highly sought-after speaker for industry events across the country as well as a repeat speaker at NAA’s Apartmentalize Conference.